Industry InsightsWhy SEGA's Analysts Try Not to Write SQL
The analytics bottleneck has moved to the request queue, and SEGA's Persona5: The Phantom X team shows how analysts can…
Ideas, product news, and field notes on building the agentic enterprise.

The analytics bottleneck has moved to the request queue, and SEGA's Persona5: The Phantom X team shows how analysts can get out of it.
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Industry InsightsThe analytics bottleneck has moved to the request queue, and SEGA's Persona5: The Phantom X team shows how analysts can…
How-toThe day N retention formula, the four decisions to make before you calculate it, what D1, D7 and D30 each tell you, clas…
Industry InsightsA guest post from SocialPeta on how creative velocity, AI-made creative and post-install player behavior shaped mobile g…
How-toThe LTV formula for subscription apps, cumulative cohort LTV for mobile games, predicted LTV from early data, ad revenue…
ProductOne shared space for your team's agents, tools, files and knowledge, with Tasks that show where each piece of work stand…
Industry InsightsA guide to behavioral analytics for product and growth teams: what behavioral data is, the six questions it answers, and…
How-toAn event tracking guide in four steps: write the tracking plan, instrument the events, verify the data, and build your f…
How-toBehavioral segmentation groups users by what they did, then ties each group to one action. Five steps to write the rule,…
Use CaseA match-3 game raised ad impressions 39.2% and lost 7.5 points of next-day retention. Splitting players by activity and…
Industry InsightsWe gave Jev, TypeSafe AI's new model for structured judgments, three small jobs inside our Agentic Engine platform: tagg…
How-toA churn rate can be calculated correctly and still answer the wrong question. How to confirm what the number counts, cut…
Use CaseA cohort lost 10% of its seven-day LTV overnight and the weekly report would have missed it. Here is the LTV operations…
How-toOne card battler cut its release instrumentation check from two days to ten minutes by comparing the tracking plan again…
Industry InsightsLiveops is everything that happens to a live game after launch: event cadence, offers, economy balance, retention loops.…
Use CaseTraffic went up 7.9% and payments fell. A reach-only review would have called it a win. Here are the four questions camp…
Use CaseCTR tells you which creative gets clicks, not which one brings users who stay and pay. Here is how to test creatives on…
Use CaseEvery team wrote its own "paying users in the last 30 days," and nobody has the inventory. An agent scans the reports, g…
Use CaseYour highest-value customers churn quietly, often while they are still logging in. Here is a churn prevention method tha…
Industry InsightsTalking to your dashboard is not agentic analytics. The real category closes the loop from finding a problem to acting o…
How-toChurn rate is the share of customers you lost in a period. Here is the formula, worked SaaS and mobile app examples, how…
Use CaseA growth loop touches five roles and four handoffs before anyone acts on a number, and the number tends to arrive untrus…
How-toA hands-on guide for engineers. Install one CLI, then hand six steps to a coding agent working on ThinkingAI's Agentic E…
Use CaseIn a live-service product, revenue problems show up in spending and engagement data weeks before they surface as churn.…
Industry InsightsEvery day, more than a billion payments are processed globally. Take a closer look though and you'll find that in the US…
Use CaseIf the Wu-Tang Clan's famous song about cash was written for enterprise businesses, the song might have been titled D.R.…
ProductBetween AI and data, security is paramount. Concerns over data security remain one of the most cited blockers for agenti…
Industry InsightsIt is a long-known data analytics industry fact that up to 80-90% of all new enterprise data is unstructured. But what d…
Industry Insights2026 looks to be a transformational year for data and business intelligence. AI has changed so much of the industry alre…
Use CaseKey Takeaways: See How AI Agents Can Develop a Product Campaign Faster Than a Manual Workflow Learn How Agentic Engine…
ProductKey Takeaways: Learn the three pillars of Agentic Engine See how Agentic Engine is purposefully designed to address co…
How-toKey Points: Learn the Basics of Agentic AI Why Businesses are Adopting Agentic AI to Improve Workflow How Agentic Eng…
ProductIt's 3 a.m. Your live-service operations team is fast asleep, but your AI Agent detects that 7-day retention has dropped…